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5 Important Steps to Starting a Gym in Kenya

Welcome to the world of fitness entrepreneurship, where the pursuit of a healthier lifestyle intersects with the thrill of starting a gym. If you’re passionate about fitness, helping others achieve their goals, and dreaming of creating a thriving fitness haven, you’ve come to the right place. In this guide, we’ll explore the essential steps and key considerations to embark on your journey to starting a gym. From conceptualizing your vision to navigating the intricacies of the fitness industry, we’ll provide you with a roadmap to turn your dream of owning a gym into a reality. So, fasten your workout belt and get ready to embark on this exciting venture as we delve into the world of “How to Start a Gym.”

I have been in the fitness industry for the last 4 years and I love working out. I have also gone on to start a gym, Kaizen Warriors. I will be sharing with you my learnings so that it is easier for you to start

1. Find a location

One of the foundational steps in starting a gym is finding the ideal location. The location you choose can significantly impact the success of your gym business, as it can determine your accessibility to potential clients, the visibility of your facility, and even the overall atmosphere you can create. Things to consider.

  • Population

Look for areas with a significant population interested in fitness and health.

  • Budget Considerations

Depending on the location and real estate prices a typical rent range is between 150 usd a month to 600 USD a month. This is a medium gym that can house from 10 to 50 people at a time.

  • Accessibility

The decision to go to the gym is already very tough. Make it easier for people make their way to your gym. Having access to a parking space that people can pay for is an added advantage. You don’t have to own the parking.

Recommendation: Accessibility is the most important. Start with a 150 USD space but make sure it is accessible. The goal is to starting a gym, you can always expand.

2.Buy  gym equipments

Once you’ve secured the ideal location for your gym, the next crucial step in starting a gym business is purchasing the necessary gym equipment. Providing a well-equipped and diverse selection of fitness machines and tools is essential to attract and retain members. 

starting a gym

Most of the time you have already Identified what you need you just need to know where to get it. In Kenya for example this are several places to get Gym equipment

Pain and Gain




Iron Made


With these 3, you can get any and all equipment you will need to set up your Gym. To get started you need

  • Strength training machines (weight benches, squat racks, cable machines, etc.).
  • Free weights (dumbbells, barbells, kettlebells).
  • Functional fitness equipment (medicine balls, resistance bands, TRX systems).

3. Designing and Setting up the space when starting a gym

Designing and setting up the physical space of your gym is a critical step that goes beyond merely placing equipment in an empty room. The layout, ambiance, and functionality of your gym space can significantly impact the experience of your members and the success of your fitness business. Here’s a comprehensive guide on how to design and set up your gym space effectively:

  • Layout Planning:

Begin by planning the layout of your gym. Consider factors such as equipment placement, traffic flow, and designated areas for different types of exercises (cardio, strength training, stretching, etc.). A well-organized layout ensures a seamless workout experience.

  • Flooring Selection:

Invest in appropriate gym flooring. High-traffic areas, like weightlifting sections, should have durable, shock-absorbent flooring to protect both the equipment and users. Rubber flooring is a popular choice due to its durability and cushioning properties.

  • Mirrors and Wall Decor:

Strategically place mirrors on the walls to help members monitor their form and technique during workouts. Consider decorating the walls with motivational fitness quotes or artwork to create an inspiring atmosphere.

  • Lighting:

Proper lighting is essential for safety and aesthetics. Ensure your gym has adequate and well-distributed lighting to create a bright and welcoming environment. Consider natural lighting sources if available.

  • Ventilation and Temperature Control:

Maintain proper ventilation to keep the gym space fresh and free from odors. Install an efficient HVAC system to control temperature and humidity levels, creating a comfortable workout environment.

  • Sound System:

Invest in a high-quality sound system to play motivating music throughout the gym. Ensure it has adjustable volume controls to accommodate various preferences.

  • Color Scheme:

Choose a color scheme that reflects the energy and vibe you want to create in your gym. Bright and energetic colors can promote an active atmosphere, while softer tones can create a more relaxed setting.

  • Branding and Signage:

Incorporate your gym’s branding into the space through signage, logos, and color schemes. Clear signage helps members navigate the facility and locate equipment easily.

  • Amenities and Facilities:

Designate space for amenities such as changing rooms, showers, lockers, and a reception area if applicable. Ensure these spaces are clean, well-maintained, and easily accessible.

  • Safety Measures:

Implement safety measures, including fire exits, first aid stations, and clear emergency procedures. Safety should always be a top priority in your gym.

4.Get a Gym Management Software

In today’s technology-driven world, efficient management is essential for running a successful gym or fitness center. Gym management software can be your secret weapon in organizing, automating, and optimizing various aspects of your fitness business. Here’s why you should consider getting gym management software and how it can benefit your gym:

1. Member Management:

Gym management software simplifies member registration and management. It allows you to create member profiles, track attendance, and manage memberships and subscriptions seamlessly. Members can also log in to access their accounts and book classes or appointments online.

2. Class and Appointment Scheduling:

Efficiently schedule and manage classes, personal training sessions, and appointments with integrated scheduling tools. Members can easily sign up for classes, and trainers can view their schedules at a glance.

3. Invoicing

Gym software can handle billing and payment processing, automating membership fee collections and reducing administrative tasks. It can also generate invoices, track payments, and provide financial reports.

4. Inventory and Equipment Management:

Keep track of your gym’s inventory, including equipment and supplies, to ensure everything is in good condition and readily available. Set up automated alerts for equipment maintenance.

6. Member Communication:

Stay connected with your members through email or SMS notifications, sending updates about classes, promotions, or important announcements. Effective communication can boost member engagement.

7. Reporting and Analytics:

Gym management software provides valuable insights into your gym’s performance. Track member attendance, revenue, and other key metrics through detailed reports and analytics.

8. Marketing and Lead Generation:

Many gym management systems include marketing tools to help you attract new members and retain existing ones. You can create targeted marketing campaigns and track their effectiveness

10. Administrative Efficiency:

Reduce administrative tasks and paperwork by automating routine processes. This frees up time for you and your staff to focus on member engagement and enhancing the gym experience.

11. Member Retention:

A well-managed gym with efficient software can lead to better member retention. Offering convenience and a smooth experience keeps members coming back.

12. Scalability:

As your gym grows, the software can easily scale with you, accommodating more members and offering additional features to meet your evolving needs.

14. Customer Support:

Choose a gym management software provider that offers reliable customer support. Quick assistance can be crucial in resolving any technical issues.

Recommendation: Consider using Gym Assistant. It has low initial cost to get you started and sets you up to get customers from Day 1

5. Launch

After meticulous planning, diligent preparation, and hard work, it’s time for the grand moment you’ve been eagerly anticipating—the launch of your gym. A successful gym launch is not just about opening the doors; it’s about creating a memorable experience that will set the stage for your gym’s future success. Here’s a step-by-step guide on how to execute a successful gym launch:

1. Define Your Launch Date:

Choose a date for your gym’s launch that aligns with your preparation timeline. It should allow ample time for equipment setup, staff training, and any last-minute adjustments


2. Pre-Launch Marketing:

Start marketing your gym before the launch date. Create buzz and excitement with teaser campaigns, social media posts, and email marketing. Highlight the unique features, services, and benefits your gym offers.

3. Host a Soft Opening:

Consider hosting a soft opening or pre-launch event for a select group of individuals. This can include friends, family, local influencers, or potential members. It’s an opportunity to get feedback, create early advocates, and work out any operational kinks.

4. Special Offers and Promotions:

To entice new members, consider offering special promotions or discounts for memberships during the launch period. Highlight these offers prominently in your marketing materials.


These are 5 steps to take when starting a gym in Kenya. 

  1. Find a location
  2. Buy Equipment
  3. Design and set up the gym
  4. Get gym management software
  5. Launch

In case I missed anything, you can reach out and I am happy to help. 


Till next time, I wish you all the best!

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