7 Best Market Research Companies In Kenya
Any successful business venture starts with research. You need to understand all the variables in the market you are about to get into. Market research companies in Kenya save your business a lot of time, resources and errors you can possibly make. Moreover, they will help you foresee some of the challenges you may face in African markets. Some of the variables a market research company looks into include:
- Your competitors
- Potential customers
- Distributors in the market?
- What are the other forces and actors in the market? Examples of common forces n the market are technology, political, or social influence?
A market research company will collect and analyze data on the market phenomena and provide a report with statistical analysis.
How to Choose a Market Research Company in Kenya
As you get in touch with the various market research companies to get quotations, there are some key factors you need to consider. They include:
- Cost. Ensure your budget for market research can afford what the company is charging.
- Location. You may need to outline various demographics like a country, province or more depending on your organizational needs. In this case, we are looking at market research companies in Kenya.
- Facilities. Analyze what technology the company will use to collect your data. Ensure that it is viable to collect actionable information.
- Reporting. How will they avail the data? Most importantly, is that data actionable?
- Time. Ask about their turnabout time to see if it works for your organizational schedule.
You should note that market research is not just limited to startups but to continuing businesses as well. For businesses operating or wishing to invest in Kenya, you can look up the following 7 market research companies.
7 Best Market Research Companies In Kenya
1. Bamba
Bamba is a market research company that uses various technology platforms like SMS, Mobile, Interactive Voice Response and more to collect market data. They engage panelists of unique demographics to provide the appropriate data in a few days.
Bamba’s technology is able to collect data in 122 countries including, the United States( offices in Washington D.C. and Austin), Britain, Kenya, South Africa, Egypt, Canada, and Nigeria.
They motivate their panelists with instant payouts of mobile airtime. Bamba claims to provide targeted demographics in the industry with the help of a Predictive Response Engine and User Acquisition Algorithm.
Website: http://bambagroup.com/
2. Kasi Insight Africa
KASI Insight Africa prides itself as the most innovative advisory and research company in Africa.
They operate in 10 countries across Africa including but not limited to Kenya, South Africa, Ivory Coast, Ghana, Nigeria and Cameroon.
They help your business solve the following challenges:
- Unavailability of fresh market data
- Slow project turnarounds
- The need for innovative research methods and contextual insight.
KASI Insight Africa offers the following services to help address the above challenges:
- Brand perception
- Concept testing
- Pre/Post Ad testing
- Online surveys
- Omnibus surveys
They claim to have several thousand respondents and have a turnabout time of 15 days.
Website: http://www.kasiinsight.com/
3. Infinite Insight Limited
Infinite Insight Limited is a market research agency that is made up of a team of professionals with first-hand knowledge of numerous African Markets. They have strengths in the following areas:
- Project management.
- Fieldwork services
- Consumer research
- Analytical skills
- Supervisory structures
Moreover, they have over 1,500 interviewers who help them to collect data in various countries including Sudan, South Sudan, Rwanda, Ethiopia, Malawi, Burundi, Kenya, Tanzania, and Uganda. Infinite Insight Limited is also heavily invested in agricultural and health research across Sub-Saharan Africa.
They also offer branded solutions which include:
- Value Builder (Conjoint solutions)
- C-Scope (segmentation)
- U&A Plus (Tracking system and U&A)
Website: http://www.infiniteinsight.net/
4. Consumer Options Ltd
Consumer Options Ltd started in 2004.
Their mission is to understand consumer habits and turn them into opportunities. They offer the following services:
- Communication studies
- Innovation studies
- Brand strategy studies
- Market segmentation studies
- Corporate social responsibility studies
- Ethnography studies
- Consumer behavior index
- Quarterly national surveys
- Customer satisfaction analysis
This organization honors a code of ethics as it adheres to professional bodies like PAMRO MSRA, SA, and MSK.
Website: http://www.consumeroptions.co.ke/
5. Consumer Insight
Consumer Insight has been helping companies with market research in Africa for more than two decades. They guarantee reliable, accurate and incontestable results from their market research. This organization collects data with the help of technology. They offer the following services:
- Computer-assisted telephone interviewing
- Focus group discussion
- Computer-assisted Web Interviewing
- Messaging application programming interface
- Computer-assisted personal interviewing
- Intercultural Development Inventory
- Immersions
Website: http://www.ciafrica.com/
6. Voices Africa Limited
Voice Africa Limited is a company that conducts online research in Africa. They have more than 250,000 panelists that offer quality control and a high response rate. The panelists also offer accurate and accessible data. This data is useful to companies that want to enter and engage in the African markets.
Voice Africa Limited will offer data that is useful in numerous sectors and industries. Their services include:
- Computer-assisted Web Interviewing
- Mobile Online Ethnography
- Online Focus Group Discussions
- Computer-assisted telephone interviewing
- Online In-Depth Interviews
Websites: http://www.voicesafrica.com
QNR Data Kenya
QNR Data Kenya is a platform that offers market research services in multiple country markets in Africa. They have a centralized office in Johannesburg, South Africa. This office will handle all correspondence and status updates. Moreover, they have a senior project manager and field teams ready to go.
QNR Data Kenya has technology that will help in your market research including:
- Silent recordings
- Interview GPS coordinates
- Photos or respondents
- Stringent quality controls
This is an organization that also tries to be flexible to their clients’ needs, for example, market coverage, timeliness and cost
Website: http://www.qnrdata.com/
Conclusion
Every business sales funnel starts with some research. You will need to do market research before you launch a new product or an entirely new venture. It is important to know who your customers are, who your competitors are, what challenges your business could face and more.
Market research companies in Kenya and around the world will provide raw and fresh data on various needs.
If there is a market research company in Kenya that we have left out and should be featured here, please indicate in the comment section.
Adios!
